物流业在我国得到长足发展,涌现出许多物流企业。但长期以来,由于受计划经济的影响,许多物流企业市场经营意识淡薄,在导入市场营销方面仍存在很大的差距。本文主要从营销的角度对物流企业如何从产品、价格、渠道和促销4个方面作出决策进行了有益的探讨。 Logistics industry in our country has made rapid development, emerged many logistics enterprises. However, for a long time, due to the impact of the planned economy, many logistics enterprises lack of awareness of market management, there is still a big gap in the introduction of marketing. This article mainly discusses how the logistics enterprises make decisions from the aspects of products, prices, channels and promotions from the marketing point of view.