论文部分内容阅读
在广告活动中,大众媒介在广告主与广告对象之间充当媒介,将产品、企业、服务信息传播给消费者,从而沟通生产者和消费者之间的信息交流,起着
In the advertising campaign, the mass media acts as a medium between advertisers and advertisers to disseminate information about products, businesses and services to consumers so as to communicate information between producers and consumers