趋势一:换机大潮六成设备为过去半年中购入友盟年报数据显示,在2013年第三季度和第四季度的新增设备中,更换的设备占比分别为56%和59%(其他是净增用户),换机在新增设备中的比例呈增长趋势。分析认为,智能手机一般的生命周期为14-18个月,2012年大规模涌入的移动互联网用户开始将设备更新换代,带动了2013年换机潮。 Trend One: The Tide Replacement Equipment Sixty percent of the equipment purchased for the past six months, the annual report data show that in the third quarter and 2013 fourth quarter of new equipment, the replacement of equipment accounted for 56% and 59% respectively The other is a net increase in users), replacement machines in the proportion of new equipment showed an increasing trend. Analysis, the general life cycle of smart phones for 14-18 months, in 2012 a large influx of mobile Internet users began to replace the equipment, led the 2013 machine tide.