企业报作为企业对内和对外的宣传工具,具有政策宣传、推动工作、传递信息、营造企业文化等多重功能,在企业生产经营中有着其它社会传媒所不可替代的地位。随着市场化和信息化速度不断加快,企业传媒能否引导职工正确理解党和公司有关政策,始终是企业宣传的 As a propaganda tool for domestic and foreign enterprises, Enterprise Newspaper possesses multiple functions such as policy propaganda, promotion of work, transmission of information and creation of corporate culture. It has an irreplaceable position in other social media in the production and operation of enterprises. With the accelerating pace of marketization and informationization, whether enterprise media can guide employees to correctly understand the relevant policies of the party and the company has always been the propaganda of the enterprise