对西方的烟草商来说,90年代的环境特别不利:公众反对吸烟的运动不断高涨,许多国家对香烟的销售课以重税,法律禁止新闻媒介刊登香烟广告,许多公共场所也禁止吸烟。然而,生产万宝路的烟草大王菲利普·英里斯的生意却未受到影响,而且越做越大。他成功的秘诀何在? For the western tobacco dealers, the environment of the 1990s was particularly unfavorable: the public campaign against smoking continued to rise. Many countries imposed heavy taxes on the sale of cigarettes, the law prohibited the publication of cigarette advertisements in the media, and many public places also prohibited smoking. However, the business of Philippe Miles, the tobacco giant producing Marlboro, has not been affected, and it has grown bigger and bigger. What is the secret of his success?