目前我国中小企业网络营销普遍存在着网络信息安全问题突出、基础设施相对滞后以及地区发展不均衡等问题。中小企业要根据网络的互动性、海量性、实时性等特点,创设性地提出符合我国中小企业实际情况的营销策略。 At present, there are many problems in network marketing of SMEs in China, such as the prominent problems of network information security, the relative backwardness of infrastructure and the uneven regional development. Small and medium-sized enterprises should creatively put forward the marketing strategy in line with the actual conditions of the small and medium-sized enterprises in our country based on the characteristics of interactive, massive and real-time nature of the network.