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电视与奥运之间的关系日益默契,奥运会作为电视的重要新闻和娱乐内容,一直是世界各地电视观众热衷观看的节目。同时,电视机构作为奥运会的最佳合作伙伴,不仅是广泛传播奥运赛事及奥运精神的重要媒体,而且也是奥运会的重要资金提供商。作为一次体育盛会,北京奥运会在为中国电视带来机遇的同时,也提出了一系列的挑战。其中需要面对的一个突出问题,就是如何处理奥运会的周期性、短期性与电
The relationship between television and the Olympics is increasingly tacit. The Olympic Games, as an important news and entertainment element of television, has always been a show popular with television viewers around the world. At the same time, as the best partner of the Olympic Games, the television organizations are not only important media for disseminating Olympic events and the Olympic spirit widely, but also important Olympic fund providers. As a sports event, Beijing Olympic Games has brought a series of challenges to China Television. One of the outstanding issues that need to be dealt with is how to deal with the periodic, short-term and electricity of the Olympic Games