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第十届全国运动会(简称“十运会”)将于2005年10月12-23日在南京举行。作为2008年北京奥运会之前的最后一次全国运动会,这项盛大的体育赛事具有其独特的意义：体现我国举办大型运动会的能力,并向全国观众展示国内运动员的最高竞技水平。对于十运会,全国观众的了解和喜爱程度如何?大家会通过何种渠道来获取相关信息?大家关注的焦点是什么?了解这些问题,对预测十运会转播的未来收视表现、评价十运会所具有的广告价值都非常重要。
The Tenth National Games (the “10th National Games”) will be held in Nanjing on October 12-23, 2005. As the last National Games before the 2008 Beijing Olympic Games, this grand sporting event has its unique significance: reflecting our ability to host large-scale sports events and showing our national audience the highest competitive level of domestic athletes. For the 10th National Games, what is the level of understanding and affection of the audience in the country? What channels will you use to obtain relevant information? What are the focuses of attention? Understand these issues and evaluate the future performance of the Tenth National Games Clubs have advertising value are very important.