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2011年年初,南方报业新媒体有限公司正式成立。这是南方报业传媒集团以整体之力加快新媒体建设步伐,全力向全媒体集团转型的标志性、战略性举措。面对互联网时代的机遇和挑战,南方报业传媒集团在继续做大做强传统报业业务的同时,加快新媒体建设步伐,积极向全媒体集团转型,初步形成了覆盖报刊、网络、手机报、广电、户外传播全媒体发展的战略布局。
In early 2011, Southern Press New Media Co., Ltd. was formally established. This is a landmark and strategic move by Nanfang Daily Media Group to accelerate the pace of new media construction with its overall strength and make every effort to transform itself into a wholly owned media group. Faced with the opportunities and challenges of the Internet era, while continuing to expand and strengthen its traditional newspaper business, the Southern Newspaper Media Group accelerated the pace of new media construction and actively transformed itself into a wholly owned media group. It initially formed a platform covering newspapers, the internet, , Radio and television, outdoor media development of the strategic layout of all media.