营销不仅仅是吸引眼球,而是要促进品牌和消费者的沟通,通过新技术手段将营销内容合理的定位组合,传播效果会更为理想从北京车展开始,网红直播的方式悄然在汽车圈兴起,包括东风风光580、奔腾B50、雪佛兰全新科鲁兹等上市发布会,均在营销领域大打直播牌。然而这只是汽车营销新玩法中的冰山一角。跨界、大数据,以及AR、VR技术应用等一系列新现象的出现,意味着企业有了更多元 Marketing is not just eye-catching, but to promote brand and consumer communication, through the use of new technology, marketing content will be a reasonable combination of positioning, the spread of the effect will be more ideal from the Beijing auto show, the way the net red live quietly in the car circle Rise, including Dongfeng scenery 580, Pentium B50, Chevrolet Cruze and other new conference, are in the marketing field play broadcast card. However, this is only the tip of the iceberg in new ways of car marketing. The emergence of a series of new phenomena such as cross-border and big data as well as the application of AR and VR mean that enterprises have more yuan