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当传统型航空公司正想方设法削减支出来对抗蓬勃发展的低成本航空公司时,低成本航空公司则反其道而行之,引入了竞争对手的法宝——提供特定服务(Frills)。比如美国的JetBlue航空公司在机上提供免费的卫星电视节目,加拿大的WestJet从JetBlue购买了相同的电视设备,澳大利亚的Virgue Blue和Jetstar航空公司也正在大张旗鼓地增加机上卫星电视装置和DVD播放机。对于许多旅客,Frill这个单词意味着远远不止一顿免费的餐食或机上电视节目,这里面可能包括容易的订票方式、在机场能够快速办理值机手续、无缝隙的行李提取等等。服务内容因人不同,因国家而不同。对于来自英国的度假者需要的是低廉的票价;对于德国的商人而言需要在机场办理升舱手续;对于澳大利亚人则需要在机上观看现场直播
While traditional carriers are trying to cut spending against low-cost, burgeoning airlines, low-cost airlines do the opposite, introducing rival magic - offering specific services (Frills). Such as the United States JetBlue airlines to provide free on-board satellite TV programs, Canada’s WestJet bought the same television equipment from JetBlue, Australia’s Virgue Blue and Jetstar Airlines is also a big way to increase on-board satellite TV units and DVD players. For many travelers, the word Frill means far more than just a free meal or on-board TV show, which may include easy bookings, quick check-in at the airport, seamless baggage pick-up and more. Service varies from person to person and from country to country. For holidaymakers from the UK, cheap fares are required; for businesspeople in Germany, escalators are required at the airport; for Australians, live broadcasts are required on board