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随着消费观念和需求变化,黄金饰品不但保值功能下降,而且在一些城市装饰扮靓也逐渐淡化,越来越多市民钟情于铂金镶钻或嵌宝类饰品。针对这一趋势,苏州市商企纷纷调整结构,抢占铂金市场,争取竞争优势。上个月,苏州第一百货商店大规模调整布局,铂金饰品列为重点扩销商品,在一楼旺铺显要位置一下增设5个饰品专柜,除一个黄金柜和一个玉石柜外,其他均是铂金专柜,包括新加坡授
With the changes in consumer attitudes and demands, gold jewelry has not only reduced its value-preservation function, but has also gradually faded in some cities. More and more people are in love with platinum diamonds or embedded treasures. In response to this trend, commercial enterprises in Suzhou City have adjusted their structure and seized the platinum market to gain competitive advantage. Last month, the first department store in Suzhou was adjusted to a large scale, platinum jewelry was listed as a key expansion product, and five jewelry counters were added on the first floor. In addition to one gold counter and one jade counter, the others were all Platinum counters, including Singapore