近两年,长虹、海信、万通、张裕等国内著名企业相继提出了“办百年企业”、“办百年老店”等诸如此类的企业理念。业内人士分析,这表明中国企业已身感市场竞争加剧、流星企业增多,从而生发了“创业容易守业难”、“企业做大容易做长难”的忧患意识和危机意识。 让人惊讶的是,一家只有6年历史的河南广告公司也雄心勃勃地提出办 The past two years, Changhong, Hisense, Wantong, Changyu and other well-known domestic enterprises have put forward “do a hundred enterprises”, “do a hundred years old” and so on and so on the corporate philosophy. Analysis of the industry, which shows that Chinese enterprises have become more competitive body sensation market, meteor enterprises increased, which gave birth to a “business start-up easy to do difficult”, “business make it easy to make long hardship” sense of crisis and crisis awareness. Surprisingly, only a 6-year history of Henan advertising company is also ambitious to put forward