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9月26日,中国石化润滑油公司在京召开新闻发布会,宣布在管理体制改革后,进一步实施营销体制改革,通过设立营销中心及各地销售中心,对中国石化润滑油市场营销和销售业务管理实行整合。在战略上采取多品牌、差异化的品牌组合,设立国际市场部以加快走向国际市场的步伐,设立客户服务中心以增强服务能力。这一系列举措意味着中国石化润滑油的营销领域将出现重大变化,对整个中国润滑油市场格局将产生影响。
On September 26, Sinopec Lubricant Company held a press conference in Beijing to announce that after the reform of the management system, it will further implement the reform of the marketing system. Through the establishment of a marketing center and local sales centers, it will implement the marketing and sales business management for China Petrochemical lubricants. Integration. In the strategy to take a multi-brand, differentiated brand portfolio, the establishment of the International Marketing Department to accelerate the pace of the international market, the establishment of customer service centers to enhance service capabilities. This series of measures means that Sinopec will have major changes in the marketing of lubricants, and will have an impact on the entire Chinese lubricant market.