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身处平台电商的大扩张时期,多数垂直电商似乎都在摇摆:做品牌还是做平台?可当淘宝、京东、苏宁易购等平台嚣战不断时,恰恰也意味着垂直电商的机会来了,其重点在于如何凭借自身优势加入狂欢者的行列。相对于我们所熟悉的综合平台电商天猫、京东、淘宝网、当当网,垂直电商则是一种在某个行业或细分市场深度化运营的电子商务模式,其优势在于专注和专业地提供更加符合特定消费人群的产品或服务,满足特定领域用户的习惯。
In the period when the platform e-commerce is in a big expansion, most of the vertical e-commerce providers seem to be swinging: whether to be a brand or a platform? When the platforms such as Taobao, Jingdong and Suning Tesco continue to clamor, they also mean vertical e-commerce opportunity Come, its key lies in how to join the ranks of carnival by virtue of its own. Relative to the platform we are familiar with electricity providers Lynx, Jingdong, Taobao, Dangdang, vertical e-commerce is a kind of e-commerce mode of operation in a certain industry or market segments, the advantage lies in the focus and professional Provide more products or services that meet specific consumer groups and meet the needs of users in specific fields.