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20世纪是大从传媒的时代。如果对21世纪做一个大胆预测的活,可以断言:大众传媒的时代将会终结。众所周知,20世纪的大众传媒,在政治上属于“媒介政治”。它是联结政治家和民众的纽带,时而成为当权者的喉舌,时而也会与之对抗。在经济上,它是“媒体产业”(大量生产,大量消费)。大众传媒通过广告大力支持的媒体的生产制作,成功地满足了人们这一方面的需求。总之,大众传媒有效地促进了公
The twentieth century is a time of great media. If we make a bold prediction of the 21st century, we can affirm that the era of mass media will end. It is well known that the mass media of the 20th century belonged politically to “media politics.” It is a link between politicians and the public, and sometimes becomes the mouthpiece of the people in power, sometimes against it. Economically it is the “media industry” (mass production, mass consumption). The mass media has successfully fulfilled the needs of people in this respect through the production of media strongly supported by advertisements. In short, the mass media has effectively promoted the public