从前有则“郑人买履”的寓言,说的是有一郑人为了买鞋,先在家里量了脚,然后赶到市上去挑鞋,岂料,购鞋时却发现忘了带上量过的尺码。待他取回尺码时,集市已经散了。郑人买履之举,确实令人啼笑皆非。但若从现代商品经营的角度去反观那位卖鞋之人,就不难看出,卖鞋人的服务亦实在让人扫兴。这是因为,在当今商品交换过程中,消费者的购买动机要转化为现实的购买行为,与经销人员现场服务质量的优劣有着密切联系,服务质量越优,促成消费者购买的可能性就越大,服务质量越劣,促成消费者购买的可能性就越小。如果寓言中的卖鞋人能及时指点或帮助买鞋人现场量脚,或者亲自拿上几双鞋让买鞋人一试,就能立即打消买鞋人心中的疑虑,这笔买卖不就当场做成了吗? In the past, there was a fable about “Zheng Ren’s purchase”. He said that there was a Zheng person who first bought a shoe at home and then hurried to the market to pick up shoes. When he bought shoes, he found that he forgot to bring On the amount of the size. When he retrieved the size, the market had already been scattered. It is indeed ridiculous that Zheng’s move to buy and sell. However, if we look back at the person selling shoes from the point of view of modern commodity management, it is not difficult to see that the service of shoe sellers is also disappointing. This is because in today’s commodity exchange process, consumers’ purchase motives must be translated into actual purchase behaviors, and they are closely linked to the quality of field service quality of distributors. The better the service quality, the more likely it is for consumers to purchase. The bigger the quality of service, the less likely it is for the consumer to buy. If the fabled shoe-maker can timely guide or help the person who buys the shoes to measure the foot, or take a few pairs of shoes in person, the shoe-maker can immediately try to dispel the doubts in the minds of the shoe-maker. This sale is not on the spot. Made it?