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广告产业具有集聚发展的特点,其在城区内的集聚因子主要是与大型媒体机构和具有广告高关联度企业的毗邻。这是对市场驱动型的郑州金成国际广场广告产业集聚区进行深入调查研究的发现。但其却缺乏集群化发展的条件和机制,如果客观上的集聚因子因故转移,在没有政府或行业的介入和引导下,其集聚效应有可能被消解。
The advertising industry has the characteristics of agglomeration and development. Its agglomeration factor in urban areas is mainly adjacent to large-scale media organizations and enterprises with high relevance to advertisements. This is the market-driven Zhengzhou Jincheng International Plaza advertising industry cluster conducted in-depth investigation and study of the discovery. However, it lacks the conditions and mechanism of cluster development. If objective agglomeration factors are transferred for some reason, their agglomeration effect may be eliminated without the intervention or guidance of the government or industry.