思维,即思想,是人类从社会实践中产生的,在表象、概念的基础上进行分析、综合、判断、推理等认识活动的过程。 创造,是想出新方法,建立新理论,做出新成绩,或生产新产品。 作为大众重要传播媒介的期刊,其装帧设计离不开创造思维。在商品经济的大潮中,在国际上有竞争力的一流商品,应该是内容和形式的统一,好的商品必须有好的包装,商品包装不好是经济不发达的表现。同样,作为特殊商品的期刊,其外在的包装形式即版式设计,在激烈的市场竞争中,要生存,要发展,因袭旧路或原地踏步,恐怕也是难遂人愿的。 Thinking, or thinking, is the process by which mankind learns from social practice and analyzes, synthesizes, judges, reasoning, etc. on the basis of appearances and concepts. Create is to come up with new ways to create new theories, make new achievements, or produce new products. As an important periodical for the mass media, the design of its frames can not be separated from creating thinking. In the tide of commodity economy, internationally competitive first-class products should be the unification of content and form, good products must have good packaging, and poor product packaging is an indicator of underdevelopment. Similarly, as a special commodity journals, its external packaging that layout design, in the fierce market competition, to survive, to develop, because of the old or in place, I am afraid it is also difficult to wish.