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本文分析了国内广播电视信息网络发展的现状及存在的问题,有针对性的提出经营发展战略:实现全国网络互联,完善产业组织结构;调整和理顺广电运营结构。客观地分析把握住现实业务和挖掘市场潜在需求、多渠道吸引投资资金、建立广范的战略合作伙伴关系,才能促使中国广播电视网络的高速发展。
This paper analyzes the status quo and existing problems of the development of the domestic radio and television information network, proposes the strategy of business development in a targeted way: to achieve national network interconnection and improve the industrial organization structure; to adjust and rationalize the operating structure of radio and television. Objectively analyzing and grasping the real business and taping the potential demand in the market, attracting investment funds through multiple channels and establishing a broad strategic partnership can promote the rapid development of China’s radio and television network.