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如何能用最低的营销成本,获得最高的收益,让每个经销商颇费心机。降价、免费保养、送礼之类常用的招数遇到淡季可能还会有些效果。随着消费者逐渐成熟,汽车市场逐渐规范,仅仅靠老一套就想打动消费者的心,恐怕并不容易,弄不好还会遇到无人接招的尴尬。创新无处不在,总结2006年汽车经销商的一些营销方式,我们惊喜地发现,“妙招”渐渐多了起来,今天就让我们借着年终的机会,盘点一下今年车场营销妙招。
How to use the lowest marketing costs, access to the highest revenue, so that each dealer is quite bothering. Price cuts, free maintenance, gifts and other commonly used tactics encountered off-season may also have some effect. As consumers mature, the automotive market gradually standardized, just rely on the old set wanted to impress the hearts of consumers, I am afraid that is not easy, get in the face will not encounter any embarrassment. Innovation everywhere, summed up some of the 2006 car dealer marketing, we were pleasantly surprised to find that “coup ” gradually increased, and today let us take the year-end opportunity to take stock of this year’s marketing coup.