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随着市场经济的不断发展,企业之间的竞争日益激烈,于是品牌管理成为企业提高竞争力的一种方式。因为在品牌得到消费者认可的情况下,企业将能在市场上建立良好的形象,从而占据更多的市场份额。针对中小型民营企业的经营状况,本文将从实际出发,对中小型民营企业在品牌管理中存在的问题进行分析,并对加强中小型民营企业品牌管理的对策进行探讨。
With the continuous development of market economy, the competition among enterprises is getting fiercer and fiercer, so brand management has become a way for enterprises to enhance their competitiveness. Because the brand is recognized by consumers, companies will be able to establish a good image in the market and thus gain more market share. For the small and medium-sized private enterprises operating conditions, this paper will proceed from the reality of small and medium-sized private enterprises in the brand management problems and to strengthen the small and medium-sized private brand management strategies.