随着社会的发展,人们对视觉传达艺术的要求越来越多,也越来越高,这就要求对视觉传达艺术设计要与时俱进,通过创新来满足日益增多的要求。要真正做好视觉传达艺术,应该将新想法带到设计当中,立足时代发展,注重融合设计元素的创新,将大众化、民族特色等同时放到设计当中。想要使设计作品得到大众认可,必须有机结合起人与自然等要素,这样才能在社会上得到好的效应。本文主要对视觉传达艺术设计创新的一些方面的要求进行阐述。 With the development of society, more and more people are demanding more and more visual communication art, which requires that artistic design of visual communication should keep pace with the times and satisfy more and more requirements through innovation. To really make a good art of visual communication, new ideas should be brought into the design, based on the development of the times, focusing on the fusion of design elements and bringing the popularization and national characteristics into the design at the same time. If you want to get the design works recognized by the public, you must organically combine the elements of human and nature so that you can get a good effect in society. This paper mainly elaborates the requirements of some aspects of the visual communication art design innovation.