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日本汽车工业的扩展 实施战略转移:在过去10年中,日本汽车业逐渐将生产线转移国外,先是北美,继而发展到欧洲和东南亚。日本最大的汽车公司丰田有48％小汽车是海外生产的,今年丰田希望在海外生产60％,1998年达到65％。然而,日本汽车业在海外的发展并不顺利。去年,日本小汽车在美国的销售量下降了4.2％;在欧洲已连续两年下降,在欧洲市场的销售量普遍下降1.6％左右,在法国,日本汽车仅售出7.48万辆,只占法国汽车市场的3.88％;只有在亚洲的销售情况较好。 寻找“唐僧肉”,开拓供求两旺的汽车市场:东盟的汽车市场从80年代后半期开始迅速扩大,1994年销
Japan’s expansion of the automobile industry Implementation strategy transfer: In the past 10 years, the Japanese automobile industry has gradually shifted production lines abroad, first in North America, and then in Europe and Southeast Asia. Japan’s largest car company, Toyota, has 48% of its cars produced overseas. Toyota hopes to produce 60% overseas this year and 65% in 1998. However, the development of the Japanese auto industry overseas has not been smooth. Last year, the sales volume of Japanese cars in the United States fell by 4.2%; in Europe, it has declined for two consecutive years; sales in the European market have generally fallen by about 1.6%; in France, Japanese cars sold only 74,800 vehicles, accounting for only France. 3.88% of the automotive market; only sales in Asia are better. Looking for the “Tangyu Meat” to open up the booming supply and demand in the automotive market: ASEAN’s auto market began to expand rapidly from the latter half of the 1980s and was sold in 1994.