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近年来,我国大中城市连锁商业发展呈现增长快速、竞争激烈、规模不断扩大的态势。自1994年以来,我国连锁商业业以每年70％的速度递增,占社会商品零售额的7％。2000年我国连锁商业百强企业销售额982亿元,店铺总数7685间。企业平均销售规模从1997年的2.4亿元发展到2000年的3.8亿无。随着规模的不断扩大,连锁商业市场份额的争夺也日趋激烈。中国加入WTO后,外国的大型连锁商业集团会大举进入我国市场,我
In recent years, the development of chain commerce in large and medium-sized cities in our country presents the trend of rapid growth, intense competition and ever-expanding scale. Since 1994, China’s chain business has been increasing at an annual rate of 70%, accounting for 7% of the retail sales of social goods. In 2000 China’s top 100 chain business sales of 98.2 billion yuan, the total number of shops 7685. The average sales volume of enterprises increased from 240 million yuan in 1997 to 380 million in 2000. With the continuous expansion of the scale, the competition for the market share of the chain stores has also become increasingly fierce. After China’s accession to the WTO, foreign large-scale chain commercial groups will enter the market of our country in large scale