本书是中国润滑油市场20多年来首部营销专著,作者总结了多年来的市场经验,从产品的命名、卖点、价格、包装、宣传、招商、渠道、终端、促销等九个方面详细阐述了一个新品牌或新品种的市场运作全流程,没有空洞的理论,只有实战的方法。其最大特色是“上午学、下午用”。 This book is the first marketing monograph in the Chinese lubricant market for over 20 years. The author summarizes the market experience over the years and elaborates in detail nine aspects of product naming, selling point, price, packaging, promotion, investment promotion, channel, terminal and promotion A new brand or new varieties of the entire process of market operation, there is no empty theory, only the actual method. Its most important feature is “morning learn afternoon ”.