这是一个传统媒体面临变革与挑战的时代,也是一个媒体形态纷繁多元的时代。如何在这样的时代实现转型,是困扰传统媒体的难题。很多时候,我们可能在寻找出口时走了很多弯路,但实际上方向已经非常明确。这个方向可以用三个关键词来理解。第一个关键词是融合。习近平同志在党的新闻舆论工作座谈会上讲话之后,国内媒体纷纷上马媒体融合项目。但困扰大家的是,无论是两微一端,还是中央厨房,真正能够盈利的融合模式很少,新媒体自身的造血功能没有达到预期。 This is an era in which traditional media is facing changes and challenges. It is also a time when media forms are diverse and varied. How to achieve the transformation in such an era is a difficult problem that beset the traditional media. In many cases, we may have taken a lot of detours when looking for an exit, but in fact the direction has been very clear. This direction can be understood with three key words. The first key word is fusion. After Comrade Xi Jinping addressed the party at the symposium on press public opinion work, the domestic media have launched the media integration project. What bothers us, however, is that there are few models of integration that can really make a profit, no matter the two ends or the central kitchen. The new media itself has not achieved the desired hematopoietic function.