1849年，在美国加利福尼亚掀起一股“淘金热”，许多冒险家和投机商纷纷加入了淘金者的行列，刚刚随哥哥到美国“碰担运气”的列维·施特劳斯也在其中。一开始，他经营的是一些线团之类的小商品和一批专供海金者搭帐篷用的帆布。一下船，他就问一位淘金工人：“你们需要搭帐蓬 In 1849, there was a “gold rush” in California, where many adventurers and speculators joined the ranks of the gold diggers. Levi Strauss, who had just “brought luck” with his brother to the United States, was among them. In the beginning, he operated a number of small commodities such as clews and a group of canvases that were specially used by seafarers to set up tents. On the boat, he asked a gold-rusher: "You need to take a tent.