近几年,随着恶性竞争的不断出现、社会舆论压力的日益增大等,运营商给很多消费者的感觉就像是要下山的太阳。尤其是在移动互联网的大潮下,当微信PK运营商的时候,网络舆论更是一边倒地支持微信。其实,造成这种现象的原因,不能单纯地归结于运营商本身,整个社会都处在一个剧烈的变革当中,运营商的境遇只是这个变革时代的一个缩影。笔者认为,运营商要营造于自己有利的发展环境,小修小补怕是不行,与这个变革的移动通信产业一样,与这个变革的时代一样,运营商需要的是一次“脱胎换骨”的改革。 In recent years, with the continuous emergence of vicious competition and increasing pressure from the public opinion, operators feel like many consumers are going to descend the sun. Especially in the tide of mobile Internet, when the WeChat PK operator, the network media is more supportive WeChat. In fact, the reason for this phenomenon can not be simply attributed to the operators themselves. The entire community is in a drastic change. The situation of operators is just a microcosm of this era of change. In the author’s opinion, operators should create a favorable environment for their development. As with the mobile communications industry undergoing such changes, carriers need a “reborn” reform as the era of change. .