本期《品牌实录》栏目报道的四个品牌分别来自江西、安徽、广州、清河的专业市场之中,有的为外国品牌做贴牌加工,总结经验自创品牌;有的独辟蹊径摆脱专业市场中低端品牌的束缚,以高端产品为起点切入市场。在不同的城市背景和产业背景之下,服装品牌商们都尽其所能的发挥创新精神,努力寻找差异化发展模式,他们的经历值得成长中的品牌学习与反思。 The four brands reported in the “Brand Record” section of this issue come from the professional markets of Jiangxi, Anhui, Guangzhou, and Qinghe, and some of them do OEM processing for foreign brands, summarizing their own experiences and creating brands; The shackles of the low-end brands, starting with high-end products into the market. Under different urban backgrounds and industrial backgrounds, clothing brand merchants do their best to exert their innovative spirit and strive to find differentiated development models. Their experience is worthy of growing brand learning and reflection.