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记者对赵宏伟所在的今久广告公司感兴趣是源于这样一个数据:据统计,2003年北京在售楼盘370多个,今久广告媒体发布的楼盘有160多个,在北京的7大平面媒体,投放量均为第一,几乎占了50%的市场份额。对这个数字,今久广告总经理赵宏伟认为,市场份额背后是强大的综合实力。北京地产广告白炽化的竞争早已见怪不怪。全案策划、平面创意通常是广告市场竞争的焦点所在。然而,随着广告的发展和市场的成熟,广告公司的综合竞争力优势明显,媒介投放计划能力和公关整合能力成为广告公司做强做大的重要依托。“广告公司是替开发商花钱的公司,要花最少的钱取得最
According to statistics, Beijing sold more than 370 real estate properties in 2003, nowadays the advertising media has released more than 160 real estate projects in Beijing’s top seven print media , The amount of investment are the first, accounting for almost 50% market share. Of this figure, Zhao Hongwei, general manager of advertising for a long time that the market share behind the powerful overall strength. Beijing real estate advertising incandescent competition has long been strange. Case planning, graphic creativity is usually the focus of the advertising market competition. However, with the development of advertising and the maturity of the market, the advertising company has obvious advantages of comprehensive competitiveness. The capability of media planning and public relation integration has become an important support for advertising companies to become bigger and stronger. ”Advertising company is for developers to spend money, spend the least money to get the most