随着专业化频道同质化现象的产生,随着民营电视媒体在电视制作领域的全面渗透,整个电视市场进入了一个全方位竞争的时代。无论是观众的注意力,还是广告投放的份额;无论是显在的收视率,还是潜在的满意度,都存在着相互独立又内在相关的联系。在这个崇尚品牌的时代里,对于任何电视栏目来说,惟一的应对办法即是以个性品牌塑造为突破口,提升自身的竞争实力,加速自身变革,拓展自身生存空间。 With the emergence of the phenomenon of homogenization of specialized channels, with the full infiltration of private television media in the field of television production, the entire television market has entered an era of full competition. Either the audience’s attention or the share of advertising; both apparent and potential satisfaction, there are independent and internal correlations. In this era of advocating the brand, for any TV program, the only way to deal with it is to create a breakthrough brand-name brand, enhance its competitive strength, accelerate its own transformation and expand its own living space.