论文部分内容阅读
走进山东仙霞集团公司(原寿光市服装厂)接待室,首先映入记者眼帘的是一个个的匾牌:“仙霞”牌西报,连续三年被省商业厅评定为国产最畅销产品,1994年10月被中国社会事务调查所评定为“中国公认名牌”,1994年12月被国内贸易部、国家经贸委等七部委审查评定为“中国西服八大名牌”之一,并授予1994年全国最畅销产品“金桥奖”。看得出,“仙霞”牌子已享誉全国,产品已成为市场上的紧俏货。
Into the reception room of Shandong Xianxia Group Co., Ltd. (original Shouguang Garment Factory), the first thing that caught a reporter’s eye was the “Xian Xia” brand West Report, which was rated as the best selling domestic product by the provincial Department of Commerce for three consecutive years. Products were appraised as “China recognized brand name” by the Chinese Social Affairs Survey Institute in October 1994. In December 1994, they were reviewed and evaluated by the Ministry of Internal Trade, the State Economic and Trade Commission and other seven ministries as one of the eight famous brands of Chinese suits and awarded 1994. The country’s best-selling product “Golden Bridge Award.” It can be seen that the “Xian Xia” brand has gained national reputation and its products have become tight on the market.