论文部分内容阅读
随着中国废除“独生子女”政策,以及对高质量玩具的需求不断上涨,儿童玩具产品如玩具和游戏的销量都有望大幅增长。根据产业数据显示,中国国内的销售额在2019年前预计将攀升至975.2亿元人民币。根据市场调研公司欧睿国际(Euromonitor)的数据显示,玩具在2014年和2015年的销量分别为580.3亿元和634亿元,并且有望在今年达到698.2亿元。欧睿国际高级经理魏小姐(Clover Wei)说,2014年和2013年传统玩具和游戏的销量都有增长,但
As China abolishes the one-child policy and the demand for high-quality toys, the sales of children’s toys such as toys and games are expected to increase significantly. According to industry data, sales in China are expected to climb to 97.52 billion yuan by 2019. According to market research firm Euromonitor, toy sales in 2014 and 2015 were 58.03 billion yuan and 63.4 billion yuan, respectively, and are expected to reach 69.82 billion yuan this year. Clover Wei, senior manager at Euromonitor International, said sales of traditional toys and games have increased in 2014 and 2013 but