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科特勒教授是当代行销学的导航者,自1962年开始在凯洛格管理学院任教以来,四十年间,对行销学的研究和著述从未间断,而且他不断引领行销学进入崭新的领域,他的名字几乎已经和“行
Professor Kotler is a navigator of contemporary marketing. Since he began teaching at Kellogg School of Management in 1962, his research and writing on marketing has never stopped. In the past 40 years, he has been leading the field of marketing into a completely new field His name is almost ”and" line