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我国广告教育经历了30多年的起步与发展,首先要充分肯定专家学者、高校教师和行业人才为此做出的努力和收获的丰硕成果。但相比较美国和日本的百年广告教育历程,我们任重而道远,因过快发展而逐渐暴露的问题也十分棘手。因此,在广告教育中,教师在学科建设和课程设置上,应借鉴和发挥美国“大学式”广告教育的系统化和学术与理论共发展的优势,在学术组织上,可学习日本广告教育双轨制下针对在校学生的高校讲座,以及与行业组织、协会合作而带来的更为
China’s advertising education has experienced more than 30 years of starting and development. We must first fully affirm the fruits of hard work and fruitful harvest made by experts and scholars, university teachers and industry professionals. However, compared with the century-old advertising education process in the United States and Japan, we have a long way to go and the problems that are gradually exposed due to the rapid development are also very tricky. Therefore, in the education of advertisement, teachers should draw lessons from the systemization of American “university style ” advertisement education and the advantages of both academic and theoretical development in discipline construction and curriculum setting. On the academic organization, teachers can learn Japanese advertisements Under the double-track education system, college students’ lectures and cooperation with industry organizations and associations are more