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公益性歌曲承载的社会责任使对其内容和传播特点的研究很有必要。当今公益歌曲在体裁上以独唱的流行歌曲形式为多,内容上则依救灾、体育、医疗保健、社会关爱、环保等题材领域的不同而各有特色。在其传播方式上,现场传播、纸媒传播、录音带或唱片传播、电视传播、网络传播等虽然产生时间不同,但效果应无显著差别,且相互融合和吸收,其中网络传播方式对其他几种方式具有较强的涵纳性。
The social responsibility carried by nonprofit songs makes research on its content and communication characteristics necessary. Today’s public welfare songs in the form of solo pop songs as much content in the disaster relief, sports, health care, social care, environmental protection and other subject matter different and have their own characteristics. In terms of their mode of transmission, the on-site dissemination, media dissemination of paper, audio tapes or records, television dissemination and network dissemination, etc., did not produce any significant difference in timing and effect, and they were integrated and absorbed. Among them, several other ways Has a strong connotation.