在新媒体的影响下,传统媒体的收视收听率、广告创收力和自身营销能力都大幅度下降,面临着“边缘化”的危险,挽救传统媒体的危机,就必须做好传统媒体在融媒体环境下的扬优与借势,促进新旧媒体间的融合,整合有价值的信息,发挥主流媒体的正确引导,传播优秀文化,全面推动融合媒体的变革。 Under the influence of new media, traditional media, such as audience rating, advertising revenue, and self-marketing ability, have been greatly reduced. Faced with the danger of “marginalization” and the crisis of saving traditional media, To promote the integration of old and new media, to integrate valuable information, to give full play to the correct guidance of the mainstream media, to disseminate outstanding culture, and to promote the integrated media revolution in an all-round way.