随着市场主体地位的进一步强化,企业生产经营过程中面对的各种不确定因素影响更显突出,如何更好的发挥好员工作用成为企业必须面对的课题。在经济利益追求更加具体、思维方式更趋多元、个性发挥空间增大的情况下,丰富企业思想政治工作的工作思路成为必然选择。本文初步探讨了引进心理学、行为科学的理念开展企业思想政治工作的可能性。 With the further strengthening of the status of the main body of the market, the impact of various uncertainties in the course of production and operation of enterprises becomes more prominent. How to better play a good role in the workforce has become an issue that enterprises must face. With the pursuit of more specific economic interests, more diversified ways of thinking and more room for personality development, it is an inevitable choice to enrich the ideological and political work of enterprises. This article initially explores the possibility of introducing the concepts of psychology and behavior science to carry out ideological and political work in enterprises.