我国电视业发展进程中,呈现出频道数量扩张、专业化建设加强、产业做大的态势。在内容方面,则大量增加娱乐节目,以期短期内获得高的收视率。那么,电视节目的成功到底靠什么?怎样做大做强电视产业?本期《视点》《电视,拿什么内容给人看?》论述了这个大家都在考虑的问题。 In the process of the development of China’s television industry, there has been a trend of expanding the number of channels, strengthening specialization and making industries bigger. In terms of content, a substantial increase in entertainment programs, in the short term to obtain high ratings. So, what is the success of television programs in the end? How to become bigger and stronger television industry? This issue of “point of view” “TV, what content to see?” Discusses the issue everyone is considering.