今年以来,我国广告市场的发育进一步成熟,供需不平衡的矛盾明显趋缓。继1993年广告经营系统增长率90%,1994年降为35%之后,1995年上半年的增长率进一步降低,行业发展进一步转向提高整体素质和服务质量。在一些国有和集体广告经营单位数量下降的同时,由于政策允许多种经济成分进入市场,个体、私营企业的数量也明显增多。广告投入规模继续保持大比例增长的势头。在广告经营系统增长平稳的情况下,广告经营额增幅不减。外商来华广告经营额比1994年同期又高出17.7个百分点,反映出行业整体效益提高,广告市场活跃。由于广告需求牵引,行业发展会保持良好的发展后劲。在查处的违法违章案件中,虚假广告、违禁广告、证明不全或无证明广告,占有相当大比例,反映出广告 Since the beginning of this year, the development of the advertising market in our country has further matured, and the contradiction between supply and demand imbalances has slowed down significantly. Following the 90% growth rate of the advertising business system in 1993 and the 35% reduction in 1994, the growth rate in the first half of 1995 further decreased, and the development of the industry further shifted to improving the overall quality and service quality. While the number of state-owned and collective advertising business units has declined, policies have allowed multiple economic components to enter the market, and the number of individual and private enterprises has also increased significantly. The scale of advertising investment continues to maintain a large proportion of the momentum of growth. With the steady growth of the advertising business system, the increase in advertising business volume has not decreased. The amount of foreign advertising business in China was 17.7 percentage points higher than that in the same period of 1994, reflecting the improvement of the overall industry efficiency and the active advertising market. Due to the traction in advertising demand, the development of the industry will maintain a good momentum of development. In the investigation and handling of illegal and unlawful cases, false advertising, banned advertising, incomplete or no proof of advertising account for a large proportion, reflecting the advertisement