论文部分内容阅读
在省级卫视竞争越来越激烈的今天,安徽卫视在覆盖和收视方面都取得了不俗的成绩,尤其是《独播剧场》开播以来,使安徽卫视的黄金时段得到了最大化的延伸。关注成功定位的同时,安徽卫视开始思考变局下的对策,从多元拓展覆盖面到独播剧的系列化编排,以及9月底开始的时段调整,都是安徽卫视进一步加强以剧为核心的品牌发展战略。
In the increasingly competitive provincial TV stations today, Anhui Satellite TV has achieved good results in terms of coverage and viewing. Especially since the launch of “one-man broadcasting theater”, Anhui Satellite TV has enjoyed the golden period of maximization. Concerned about the successful positioning at the same time, Anhui Satellite TV began to think about countermeasures under the changing situation, ranging from multiple expansion coverage to the series of independent programming choreography, as well as the beginning of the period from the end of September to adjust, are Anhui TV to further strengthen drama as the core brand development strategy .