大众传媒在数字化技术推动下产生了新的媒介,这种新媒体发展迅速,不但对传统媒体形成很大的冲击,出现媒介大融合的趋势,而且还产生了一系列的“微”现象,随着这些现象的愈演愈烈,微时代应运而生。到底微时代是什么,它包含了哪些“微”现象,新媒体作用下产生的微时代对当代社会有什么样的影响。 The mass media has created new media driven by the digital technology. The rapid development of such new media not only has a great impact on traditional media, but also has a tendency of media convergence, but also produces a series of “micro” phenomena As these phenomena intensified, micro era came into being. In the end what is the micro era, which contains the “micro” phenomenon, the micro era generated by the new media has an impact on contemporary society.