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中央赋予的“三大定位”为广西的发展指明了方向和路径,随着开放战略而来的是对城市形象的新要求。本文从传播学的视角,以柳州为例,分析广西仔城市形象传播中的利弊得失,由此提出四大媒体策略。
The “Three Positioning” given by the Central Government has pointed out the direction and path for the development of Guangxi. With the opening strategy came the new demand for the image of the city. This paper, from the perspective of communication studies, takes Liuzhou as an example to analyze the pros and cons of the city image dissemination in Guangxi and proposes four media strategies.