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体验式教学方法是在对学生学习认知的规律进行掌握的基础上,通过实践进行教学情景的塑造,还原教学内容,使学生在实践过程中掌握课程知识。《市场营销知识》这一门学科属于应用型的学科,集合了经济、行为和管理各个方面内容。为了使学生更好地掌握和应用市场营销知识,运用体验式教学方法实施教学。本文对中职市场营销知识的教学中,体验式教学的作用、特点和应用进行分析。
The experiential teaching method is based on the mastery of the law of students’ cognitive learning, through the practice of teaching situation shaping, restoring the teaching content, so that students can grasp the course knowledge in practice. The discipline of “Marketing Knowledge” is an applied discipline that brings together all aspects of economics, behavior and management. In order to enable students to better grasp and apply marketing knowledge, the use of experiential teaching methods to implement teaching. This article analyzes the role, characteristics and application of experiential teaching in the teaching of mid-level marketing knowledge.