传播技术的发展不断为电视的跨国传播和全球竞争格局提供新的方式和手段,同时注入新的活力与动力,其中尤以互联网技术的日新月异最为引人注目。互联网的无远弗届和无孔不入,不但能使电视的内容以极低的成本跨越国家边界,而且可令全球受众得以通过多种终端接触来自境外的信息和知识。社交媒体的发展对传统跨国电视传播的理念和实践构成了极大的冲击。社交媒体意指人们用以创作和分享内容,并交流意见、观点及经验的虚拟社区和网 The development of dissemination technology continues to provide new ways and means for transnational transmission of television and the global competitive landscape, while injecting new vitality and impetus. Among them, the rapid development of internet technology has attracted the most attention. The Internet’s all-pervasiveness and pervasiveness not only enable the content of television to cross national borders at very low cost, but also enable global audiences to access information and knowledge from abroad through a variety of terminals. The development of social media poses a great impact on the concept and practice of traditional transnational television broadcasting. Social media means the virtual community and web that people use to create and share content and exchange ideas, opinions, and experiences