消费是市场经济的必然逻辑。为了实现经济的持久繁荣,市场就必然要通过广告等现代营销术去激发人们的消费,以创造新的经济增长点。如若人们对这些营销术不假思索地回应甚至被牵制,就必然会投入到为消费而消费的活动中,从而丧失人的主体性。消费是人的消费,人的现实消费行为应将“以人为本”作为价值依据,使消费成为一种有意义的、有创造性的,充实人的本质力量的活动。在广告的“循循善诱”下,我们应当科学、文明、健康地消费,使人之为人的规定性不断得到强化和升华。 Consumption is the inevitable logic of a market economy. In order to achieve long-term economic prosperity, the market will inevitably want to stimulate people’s consumption through modern marketing techniques such as advertising to create new economic growth points. If people respond to these marketing tactics without thinking or even being pinned down, they will inevitably invest in activities that consume for consumption, thus losing their subjectivity. Consumption is human consumption, and people’s real consumption behavior should regard “people-oriented” as the value basis and make consumption a meaningful, creative and fulfilling human power. Under the advertising “follow the temptation”, we should be scientific, civilized and healthy consumption, the provisions of the people being constantly strengthened and sublimated.