论文部分内容阅读
微营销,是2012年无论如何都绕不过去的话题。微博的长足发力,似乎让人们看到了社交媒体的光明前景;微电影的过快过猛发展,也让我们不得不为它的前景担忧;微信的出现,除了节省话费以外,似乎也可能带来一种趋势。微,似乎也是这个时代的特点。微博的140个字几乎代替了深度阅读习惯,搞笑创意的微电影成为观影的首选。生活似乎越来越碎片化,等车、吃饭哪怕是睡觉,只要有一点空闲时间就会掏出手机关心一下自己的朋友在做什么。这种碎片化的接受习惯正在深刻影响着营销,同时也为广告业带来新的机遇和挑战。
Micro-marketing is a topic that will not be around anytime in 2012. The long-term success of Weibo seems to allow people to see the bright future of social media. The excessive development of micro-movies has forced us to worry about its prospects. In addition to saving calls, it seems likely that wechat Bring a trend. Micro, seems to be the characteristics of this era. Microblogging’s 140 words almost replace the depth of reading habits, funny and creative micro-movie became the first choice for watching movies. Life seems to be more and more fragmented, waiting for a car, eating even if it is asleep, as long as there is a little free time will pull out the phone to care about what your friends are doing. This fragmented acceptance is having a profound impact on marketing, as well as creating new opportunities and challenges for the advertising industry.