浙江省报业作为报业市场的重要组成力量在近年来发展迅猛,城市报业的发展也一直处于上升趋势,但是受新型媒体和经济波动的冲击,报业发展处于较为危险的边缘。城市报业如何借力城市经济的发展是一个值得研究的热点。本文对浙江省城市报业受经济发展的影响因素做相应的探讨,希望能够对报业健康发展起到一些作用。 As an important constituent force of the newspaper market in Zhejiang Province, the rapid development of newspaper industry in recent years has been on the rise. However, due to the impact of the new media and economic fluctuations, the newspaper industry is at a more dangerous edge. How the city newspaper leverages the development of urban economy is a hot point worth studying. This paper discusses the factors that affect the economic development of the city newspaper industry in Zhejiang Province, hoping to play a role in the healthy development of the newspaper industry.