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国际上发达的旅游目的地都将丰富和提升旅游购物放在了非常重要的位置。做好购物旅游这篇文章,对于丰富旅游内涵、扩大游客消费、提高旅游综合效益、增加旅游业的贡献值具有十分重要的作用。而三亚在旅游购物上面非常薄弱,与建设国际著名旅游度假城市难以匹配。本文从三亚发展旅游购物软环境具体措施入手,对三亚提升旅游购物的产值给出对策建议。
Internationally developed tourism destinations will enrich and enhance tourism shopping is placed in a very important position. Shopping for tourism this article, for enriching the connotation of tourism, expanding tourist spending, improve the overall efficiency of tourism, increase the contribution of the tourism industry has a very important role. Sanya is very weak in tourism and shopping, and the construction of an internationally renowned tourist resort city is difficult to match. This article starts with the specific measures to develop the soft environment of tourism shopping in Sanya, and gives countermeasures and suggestions on how to enhance the output value of tourism shopping in Sanya.